I'm fortunate enough to be presenting one of the terrific workshops scheduled on the first day of LIFT, taking place February 7-9 in Geneva. Organized by a brilliant Swiss team, LIFT explores challenges and opportunities of technology in our society by engaging a stellar line-up of speakers and participants in three days of stimulating activities.

Hopefully appropriate to the theme, I will be talking about technology values - a concept created by the company where I am on staff as a futurist, Social Technologies, which describes how human values are shaping the next wave of technology in consumer lives. We developed the technology values concept by identifying common people-driven values that will be necessary for future technologies to successfully satisfy emerging social needs. The dozen values we identified arise from foresight exercises we conducted across a diverse range of industries, in the course of aiding organizations as they seek to shape products and services to meet these emerging needs.

In the workshop, I'll introduce the 12 values in four sets, describing their drivers, how they manifest today, the underlying technologies that will be affected by their emergence, and examples of where they apply. I'll then ask participants to engage in a brainstorming exercise to create new product or service concepts of their own, based on combinations of these values. It should be fun, engaging and help put the social back in the center of the technology experience.

If you haven't registered but plan to attend, please jump over and sign up, and space is limited and only a few open places remain. Once you've registered, please sign up for some of the exciting workshops. I hope to see you there. Anyone who would like to meet up at the event, please drop me an e-mail via the contact page here.

Original Source: Smartspace