Engagement Marketing: An Interview With Alan Moore (Part Two)
By Alan Moore on February 3rd, 2007 Via: Communities Dominate Brands
Read the second part of my interview with MIT professor Henry Jenkins author of the book Convergence Culture which I have read and found fascinating reading
Alan Moore co-founded SMLXL and has consulted for a wide range of global brands as a creative usiness and brand strategist. He has worked on innovative projects for; Nokia, Telia Sonera, Red Bull, The Coca Cola Company, Hennes & Mauritz, Saab, NorthOne Television, TV2 Norway and TV2 Finland and Sony BMG. He is the co-author of the book Communities Dominate Brands.