Nokia N800…. yeah OK it’s cool, but please don’t overdo the hype

Posted by Disruptive Wireless on March 31st, 2007 - 3:03 am

What is it with Nokia at the moment? I've been at 3 conference sessions during March where a representative has turned up brandishing their N800 Linux-powered WiFi tablet, and then given a presentation focused almost entirely on it and Nokia's peculiar notion that it somehow completely redefines computers to be "Internet optimised".

Typically the events were about telecoms or VoIP. Yes, sure there are some VoIP clients that run on it, but it's hardly the number one usage case for the N800. I cannot believe that internally, Nokia believes this class of device will ever carry more than 1% of the world's VoIP traffic, let alone overall voice.

Yet in at least one of the presentations, both PCs and mobile phones (and also handheld gaming consoles) were dismissed as essentially legacy devices. That "everything will be Internet-based", and that "bundling network services and a SIM" was an old business model.

Now even I, a fairly ardent supporter of most open-IP principles & a detractor of walled gardens and SIM-authenticated WiFi, do not take things that far. Sure, there will be some hugely interesting and important innovations will mean that VoIP, WiFi and pure Internet-resident capabilities become viable challengers for many users' spend and time. But equally there are certain things that licenced spectrum - and licenced operators - are actually pretty good at, which will mean that tied device+service combinations are not going to disappear.

More confusingly, I don't understand why Nokia feels it necessary or appropriate to pitch the Web Tablet type device as a PC or notebook alternative. An alternative to UMPCs, OK, I can buy that. But even Nokia has to appreciate that the web isn't just following Moore's Law on processor speeds and memory - it's also being driven by LCD display pricing, which is why more PCs and Apples ship with 20" screens, and many laptops are similarly-endowed: it ain't for spreadsheets, it's for better Internet and multimedia display.

I'd understand it all a bit better if the N800 had a slide-out keyboard, or even a decent camera, but in its current incarnation it's not even optimised for "user generated content".

To be honest, I find Nokia's positioning of its broader N-Series smartphone devices as "multimedia computers" a little contrived too. "The device formerly know as the cellphone"...oh, please.

I suspect that all this may be an attempt to put clear water between the N-Series and the more operator-centric approach taken by the Mobile Phones division. But to be honest, there's really not that much difference between an N73 and most of the Series-60 phones developed in the other units. Sure, most of the N9x devices are probably sold through non-operator channels, but I think it's too early for most buyers to think of them as anything other than cool phones.

Original Source: Dean Bubley's Disruptive Wireless

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Dean Bubley is the Founder of Disruptive Analysis, an independent technology industry analyst and consulting firm, and the author of the Disruptive Wireless blog. An analyst with over 14 years’ experience, he specialises in wireless, networking, and telecoms fields. His present focus is on wireless technology, especially the evolution of mobile device architecture & software, fixed-mobile convergence, IMS, SIP, wVoIP, shifts in service provider value chains, enterprise mobility, in-building technologies, wireless broadband, and the integration of cellular and WLAN. He was formerly an equity analyst, covering communications and software stocks with Granville Baird, the UK arm of US-based investment bank Robert W. Baird. Mr Bubley has extensive experience in both published analytical research and bespoke consultancy, and speaks regularly at industry conferences and vendor events. He holds a BA in Physics from Keble College, Oxford University.