Crossing the chasm with the long tail: Mobile web 2.0, mobile advertising, user generated content
In this blog, I ask the question is: How does Geoffrey Moore’s Crossing the Chasm apply to a Web / Mobile Web based business? and I propose that : On the Web and the Mobile Web, you have to cross the chasm with the long tail
I was invited to be a part of the Nokia thought leadership program for the Nokia ad service facilitated by mobiadnews. This week, we had our first meeting. The group comprises some very interesting, senior people from some of the biggest companies in the world (I am not sure how much more I can blog about the attendees – but everyone in that room was very clued on – and I learnt a lot from it!). Many thanks to Nokia for inviting me.
I am interested in Mobile advertising because it is critical to the success of Mobile Web 2.0. In a nutshell, like Web 2.0, Mobile Web 2.0 involves User generated content driven by mobile devices. Obviously, the advertising model is the best way to monetise that content. I am of course a big fan of the Nokia Ad service program – mainly because it oriented to the Long tail.
I raised this (i.e. Long tail) as a critical success factor for mobile advertising services. It was not possible to elaborate in detail and I promised to blog about my reasons why. So, here we are…
Continue...Job posting: Interaction Designer
Little Springs Design, a mobile user experience design firm, is growing. We have an immediate need for an interaction designer for full time work. This position can be either senior or regular, and pay will be based on experience. Work is located in Lawrence, Kansas; no relocation benefits are available at this […]
Continue...West end clubs – the music must go on
Inspite of the threats to our society, .. the music must go on!
Continue...Mapping our digital universe
Its something that I have been thinking about quite a bit recently. What shape is our digital universe? So here is John Naughton musing on that topic But it isn’t just the age dimension that marks out Facebook from MySpace….
Continue...iPhone, Mobile ajax, Mobile widgets and insights for iPhone developers
On the eve of the iPhone launch, it’s almost obligatory to do a post about iPhone
With its emphasis on the Mobile web, Mobile ajax and widgets – the iPhone conforms very much to my vision of mobile applications when I said back on Jan 1 2006 that why mobile AJAX will replace both J2ME and XHTML as the preferred platform for mobile applications development (although then - I never thought that the iPhone would accelerate that vision so much)
Besides being good for the Mobile web, the iPhone will also set new standards for the whole industry.
How long can we continue to build old style WAP like applications?
How long will customers accept it?
Even those who have not bought the iPhone will have high expectations now…
Continue...New models of content distribution hit telco nerves
Subscribe to i-Mode Business StrategyMobile i-mode ForumUnderstanding the opportunities for Content Producers and Creators Melbourne, AustraliaApril 8thRegister Enquiries A half-day forum for content developers and originators who want to understand the commercial opportunities of i-mode and mobile content, incuding development and production issues.Workshop on IP follows.Download Brochure SingTel, like very other telco around the world, is wrestling with the implications of the emerging market for rich media and video content for high-speed internet, or broadband services and third generation mobile phones, known as 3G. What content do people want? What are they prepared to pay for, and how? Should content be exclusive? What is the business model? Right now, no one knows the answers. 3G networks are still in their…
Continue...iPhone has unlimited data price plans ..
unlimited data price plans are always of interest to me!
Not sure if this got missed ..
According to fiercewireless
>>>
AT&T finally announced three iPhone service plans, which start at $59.99. Each of the plans includes the same suite of “unlimited” data (email and Web), Visual Voicemail, 200 SMS text messages, roll over minutes and unlimited mobile-to-mobile. The plans are distinctive because of the number of minutes: $59.99 buys 450 monthly minutes; $79.99 buys 900 monthly minutes; and $99.99 buys 1,350 monthly minutes. There is also a one-time activation fee of $36. The carrier also mentioned that family plans are available for iPhone users.
“We want to make choosing a service plan simple and easy, so every plan includes unlimited data with direct Internet access, along with Visual Voicemail and a host of other goodies,” said Steve Jobs, Apple’s CEO.
Visual Voicemail is the feature both AT&T and Apple have been hyping the most for the handset, so it’s logical to make it an included service. iPhone users will be able to “immediately and randomly” access voicemail messages that interest them the most–just like email. The iPhone costs $499 for the 4GB model and $599 for the 8GB model. The iPhone goes on sale Friday at 6 PM on the east coast.
Continue...mashup event: July 18 - TV 2.0 ..
Tony fish is doing one more mashup event on July 18 on TV 2.0. More details HERE
mashup* Event - TV 2.0
A mashup of TV, Web and Mobile is transforming the broadcast content world which has gone largely unchanged for its entire consumer life. For more than 60 years the TV has entertained, informed and captivated but as the traditional model disappears, content promises to become completely personalized, interactive and enjoyed on-demand.
A quick search for “TV” will give you a wide range of opinion on what TV2.0 could be, the imaginary services, the level of choice, new shared social experiences, the endless possibilities for new services and technology choices. TV2.0 mashup* event will provide speakers who can provide expert observations and debate about what TV2.0 is and how it will be delivered?
The debate will address:-
1. Who will generate the most content for a fragmented world? Professional or Amateurs
2. Which line of site screen will be the most valuable?
3. What does ‘no constraints’ really mean and how can it be delivered
4. What will happen to content made for an audience?
5. Will there still be a shared social experience. “What did you think of the Eastenders story line last night”
6. Which platform will be the most important web, mobile or broadcast?
7. Sky, BT, BBC, ITV - who will win and who will loose?
Continue...Mass Protest Against FON: Wi-Fi Routers Dumped in Spanish Lake
NewsWireless.net's Guy J. Kewney reports that FON users are (virtually, not physically…) dumping their routers en masse into a lake near Madrid. “It's because of a clever idea - or so it seemed: let people 'earn' 15 minutes of…
Continue...A Cingular Sensation
Does wireless causes brain damage? The following websites offer certifiable proof:
Google News
Yahoo Full Coverage
C/Net Special coverage
Multi-city Line Blog
Scoble On the Line
Ustream.Tv
Zoomr Live
PC World
CNN
Reuters
Mercury News
GigOm
Mac World
Wall St Journal
Washington Post
Make Your Phone an iPhone
Continue...How to Cash In On iPhone Madness
In anticipation of today's release of the iPhone, Engadget's Nilay Patel looks at the process of waiting in line — and the significant amounts of money to be made in the process. On Chicago's State Street, Patel writes. “Jason…
Continue...Oh, OK, my pre-iPhone opinion too….
Seeing as every other mobile analyst & blogger has been pontificating about the iPhone, I might as well add my opinion as well.1) Yes, it’s very cool2) Apple seems to have done a great job getting AT&T to agree to its own private activation & appli…
Continue...RFID reaches rainforests of Amazon for tracking wildlife
Now RFID has reached the rainforests of Amazon!! In order to study the biodiversity in Amazon, WWF is using RFID transponders for tracking white lipped peccaries. These are tusked pig like animals which weigh hundred pounds or more and…
Continue...OMTP handset VoIP settings requirements - pretty sensible
The OMTP have issued their requirements document for VoIP settings on subsidised mobile phones. I talked through it the other day with them - in general, it seems to make a good amount of sense.In general, I have sympathy with the notion that if a phon…
Continue...Boost in EDGE speeds for mobile phones?
Engadget is reporting that on the release date of the iPhone the speed of EDGE data connections in the US is increasing significantly. This does not surprise me, as Apple is definitely committed to making their products look good on release. Also, some of you may know that the iPhone will have a feature called […]
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