On a quite saturday afternoon, Amp’D announces its march to death-bed.

Per WSJ, Start-up wireless carrier Amp’d Mobile filed for Chapter 11 bankruptcy protection late Friday night, according to a person familiar with the situation.

The move marks the latest of several failed wireless ventures that focused on bringing video, music and other content to cellphones.

Bill Stone, president of Amp’d Mobile, confirmed that the company filed for bankruptcy protection.

Mr. Stone said the company was forced to make the move because its business has been growing fast in the past 6 to 8 months and couldn’t keep up with the growth. “We are pretty confident we’ll come out stronger,” Mr. Stone said in an interview. This is one of the most bizarre things i have heard. The problem is very basic, their cost is much higher than their revenues. The $100 ARPU doesn’t make up for the cash they were bleeding in operations and marketing.

Is Helio next?

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Chetan is a recognized industry expert in strategy and implementation of wireless data and pervasive computing solutions. He has a strong background in developing and launching technologies, products, and solutions for the wireless Industry, including extensive experience in managing and delivering all phases of the product development cycle. Executives from leading wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space. Some of his clients include NTT DoCoMo, Disney, KTF, Sprint Nextel, AT&T Wireless, Cincinnati Bell, Reuters, Qualcomm, Reliance Infocomm, SAP, Merrill Lynch, American Express, Infospace, BEA, and HP. Please visit: Always On Real-Time Access for more details.

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