Telephia released its numbers on the off-portal US market - content purchased via premium SMS (PSMS) from off-portal storefronts as well as PSMS servics like voting/sweepstakes and chat. Premium SMS revenues totaled more than $273 million, making up 32 percent of mobile content revenue in Q1 2007. Download purchases paid for via premium SMS (at off-portal storefronts) totaled nearly $215 million, accounting for 79 percent of premium SMS revenue.

These off-portal storefront purchases include content such as ringtones and horoscopes. Voting/sweepstakes entries generated more than $35 million. While voting/sweepstakes entries generated only 13 percent of total revenues for premium SMS transactions, they represented 47 percent of premium SMS volume, equaling more than 34 million transactions.

Table 1: Premium SMS Transaction Volume and Revenue Share (U.S.)

Category Type          Volume      # of             Revenue   Total Q1

                              Share       Transactions   Share     2007 Revenue

                                  (%)         (000)            (%)

—————————————————————-

Off-portal Storefront

Purchases             40%         29,544          79%        $214.9M

Voting/Sweepstakes

Entries                 47%         34,716          13%         $35.4M

Other*                   6%           4,208           6%         $17.4M

Chat/Community     7%           5,497           2%          $5.7M

Source: Telephia Premium SMS Report and Telephia Attitudes and Behavior Survey, Q1 2007

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Chetan is a recognized industry expert in strategy and implementation of wireless data and pervasive computing solutions. He has a strong background in developing and launching technologies, products, and solutions for the wireless Industry, including extensive experience in managing and delivering all phases of the product development cycle. Executives from leading wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space. Some of his clients include NTT DoCoMo, Disney, KTF, Sprint Nextel, AT&T Wireless, Cincinnati Bell, Reuters, Qualcomm, Reliance Infocomm, SAP, Merrill Lynch, American Express, Infospace, BEA, and HP. Please visit: Always On Real-Time Access for more details.

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