According to Infinita, Media Groove Inc. will beta launch a new mobile SNS service on September 15. Chipuya Town is a Flash-based 2D version of real-world Tokyo youth hotspot Shibuya that users will be able to navigate around and interact in with avatars. The offering also features a virtual currency system which can be redeemed for avatar clothing as well as interior goods for avatar rooms, and according to the press release for mobile content such as full track music downloads, too.

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