Soshana Zubhoff , tells us why psychological self-determination plays such a key role in explaining what is happening today in terms of the phenomena of social networking and as we call it a WE MEDIA for a WE SPECIES

If you had described today’s world to any five reasonable people sitting around a table in the year 1910–before the real consolidation and diffusion of the then revolutionary new enterprise logic called managerial capitalism– they would have dismissed that description as utopian. The levels of education, health, recreational activity, living conditions and affordable goods that a majority of people in the developed world enjoy today would have seemed truly outlandish. Similarly in today’s world, a support economy seems too good to be true because it is interpreted through the lens of the now outdated enterprise logic of managerial capitalism. People have learned to expect adversarialism from corporations, and corporations have learned that they can get away with indifference, neglect, and exploitation of their end consumers.

Shoshana video on self determination

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Alan Moore co-founded SMLXL and has consulted for a wide range of global brands as a creative usiness and brand strategist. He has worked on innovative projects for; Nokia, Telia Sonera, Red Bull, The Coca Cola Company, Hennes & Mauritz, Saab, NorthOne Television, TV2 Norway and TV2 Finland and Sony BMG. He is the co-author of the book Communities Dominate Brands.

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