A $250B mobile ad market

Posted by Chetan Sharma on February 28th, 2008 - 11:02 pm

I have seen ridiculous projections before but this has to top everything we have seen before and then some more.

Of all the people, GSMA is estimating that the “platform play” could be worth $250B by 2010.

And, in a report shown to exclusively ME, the GSMA estimates this ‘platform play’ could eventually be worth a staggering $250 billion – based on a projection that overall ad revenues will hit $533 billion by 2010.

Clearly, someone is on medication.

Update (03/03/08)

Matt Simmons of GSMA wrote in and clarified the forecast.

I’m contacting you regarding this post on your blog: A $250B mobile ad market

Just to clarify, the GSMA was mis-quoted in an article in Mobile Entertainment about the $250 billion figure. It’s not a figure/projection that came from the GSMA. The figure is from an analyst firm called STL Partners and the journalist who wrote the article got the figure from a report STL Partners produced, not from the GSMA.

Also, if you speak with STL Partners about the figure, you’ll realise that it isn’t just about advertising and it’s a 10-year projection.

Original Source: Always On Real-Time Access

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Chetan is a recognized industry expert in strategy and implementation of wireless data and pervasive computing solutions. He has a strong background in developing and launching technologies, products, and solutions for the wireless Industry, including extensive experience in managing and delivering all phases of the product development cycle. Executives from leading wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space. Some of his clients include NTT DoCoMo, Disney, KTF, Sprint Nextel, AT&T Wireless, Cincinnati Bell, Reuters, Qualcomm, Reliance Infocomm, SAP, Merrill Lynch, American Express, Infospace, BEA, and HP. Please visit: Always On Real-Time Access for more details.