DoCoMo Introduces New Logo
DoCoMo unveiled their new corp. logo today at the Tokyo Prince hotel -- WWJ was there of course -- along with other re-branding elements that are set to be introduced beginning July 1st. The new logo's color is red, meant to symbolize energy and "Passion" according to the presentation made by Senior Advisor Masahiko Uotani, who is also the chairman of Coca-Cola Japan (video coming asap!). The changes are a direct result of DoCoMo's review of its branding and related marketing strategies as was announced here last summer.
Original Source: Wireless Watch Japan
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