'Gaming is now a bigger industry than cinema' said Bobbie Johnson

And now we find one of Hollywoods finest Steven Speilberg creating a game for the Wii

On May 6 Steven Spielberg will release his first collaboration with game publisher Electronic Arts a clever, innovative Wii game called Boom Blox.

Boom Blox does what so many Wii titles wish they could, by splitting the difference between casual players and lifelong gamers. You can pass the Wiimote to your grandma or a 5-year-old and they'll have a ball with its clever mix of brainy puzzles and satisfying explosions. But hard-core players like me will find a surprising amount of depth to the gameplay and a satisfying, addictive challenge

we asked is Gaming the New Marketing?

Perhaps Guitar Hero fits into this camp too? I love the line unleash your inner Rock Legend.

On the Wiki page

The Guitar Hero series has made a significant cultural impact, becoming a "cultural phenomenon." The series' titles became very popular party games, which led to their being played in a variety of locales. Several bars in the United States are offering "Guitar Hero nights" as an alternative to karaoke; one New York City bar experienced triple the business on such nights

And then we have the intense interest around Grand Theft Auto 4

During Microsoft's 2006 E3 press conference on 9 May 2006, it was announced that Rockstar Games will offer exclusive episodic content via Xbox Live for the Xbox 360 version of the game. Peter Moore, the then head of Microsoft's Interactive Entertainment Business division announced that Rockstar Games is working on two GTA IV downloadable packs exclusively for the Xbox 360, which will be released after the full game.

Henry Jenkins on Why Grand Theft Auto Should Be Taught in Schools?

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