Two of the world’s top mobile product and software companies are teaming up to bring new innovations to their brands of cell phones. SAP and RIM are joining forces to offer users SAP software on the RIM BlackBerry. The first of these programs to be offered for the BlackBerry is SAP’s CRM application, which is a customer relationship program. They are hoping that the software will be available to users within a few months.

SAP’s Customer Relationship Management (SAP CRM) is an application designed especially for individuals in marketing, sales, and service industries. The application allows users to access support for customer-facing business processes. These applications allow users to focus on their strategies in relation to customer-driven growth of the industry. Customers will be pleased with these options and businesses will be pleased with the customers’ reactions.

The SAP CRM will allows salespeople to use the application along with BlackBerry’s e-mail, address book, and calendar applications. Benefits of the BlackBerry platform and SAP applications will be combined to offer users the maximum benefits for their businesses and for their customers. Business users will be able to access features that will provide them with security, manageability, and efficiency. However, these services will not be available to RIM BlackBerry users exclusively, other cell phone manufacturers will have the opportunity to access these services and features for their mobile customers as well. Perhaps in the near future, we will be seeing similar features on other mobile devices. For the moment, however, RIM BlackBerry is the only carrier of these products.

Source: zdnetasia.com; sap.com

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