I am off to speak at the above event - if anyone reads our blog and is in Monaco too - please come and say hello and we can have a conversation.

I was asked to speak at this event after helping to arrange a summit of Nordic commercial broadcasters looking into the future of audio-visual content.

My task to answer the question - What is the new business model for advertising in TV? The answer - How long have you got!

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Alan Moore co-founded SMLXL and has consulted for a wide range of global brands as a creative usiness and brand strategist. He has worked on innovative projects for; Nokia, Telia Sonera, Red Bull, The Coca Cola Company, Hennes & Mauritz, Saab, NorthOne Television, TV2 Norway and TV2 Finland and Sony BMG. He is the co-author of the book Communities Dominate Brands.

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