Top 10 reasons to buy the MA book
Ajit Jaokar’s top 10 reasons to buy the book 
Here are the top 10 reasons why you should read and buy this book
a) Global coverage covering Europe, North America, Asia etc
b) Lots of data and statistics
c) Realistic viewpoint (no hype – which exists a lot in this space)
d) An emphasis on both technology and business
e) Detailed case studies
f) Tackling the ‘free’ issue i.e. ad funded models
g) Covers both operator and non operator perspective
h) Almost 400 pages!
i) Excellent index
j) The five point framework with a model for ROA (return on advertisement)
Chetan is a recognized industry expert in strategy and implementation of wireless data and pervasive computing solutions. He has a strong background in developing and launching technologies, products, and solutions for the wireless Industry, including extensive experience in managing and delivering all phases of the product development cycle. Executives from leading wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space. Some of his clients include NTT DoCoMo, Disney, KTF, Sprint Nextel, AT&T Wireless, Cincinnati Bell, Reuters, Qualcomm, Reliance Infocomm, SAP, Merrill Lynch, American Express, Infospace, BEA, and HP. Please visit: Always On Real-Time Access for more details.