With uncanny timing coinciding with the launch of the 3G iPhone , Flirtomatic launches the iPhone version of their service for the iPhone and the iTouch. The Alpha version is available worldwide and has a new enriched mobile interface which has been completely built for the iPhone and iTouch user. With access to over 800k users currently, the feature set includes registration, login, chat, search, rating and the ability to send and receive gifts. Flirtomatic claims to be the only service to have optimised all of these features for the iPhone in the UK currently. Further functionality including location search will be available shortly. Launched in 2006, Flirtomatic is a real time, high capacity, multimedia, messaging platform that currently has over 800,000 registered users and nearly 400,000 mobile users, making it UK's leading flirting service on the mobile and web. Targeted at young adults (75% of users are 18 – 30 years old), Flirtomatic operates a free and uninterrupted service across the web and mobile, that enables users to flirt, meet new people and have fun online. Users have the ability to discover members on the basis of their preferences, interests, location and other information stored in their multimedia user profile. In May, Flirtomatic users were sending 1m messages a day, generating 21m web page views and 115m WAP page views. With this announcement, flirtomatic extends their reach to the iPhone, iTouch and the 3G iPhone. Mark Curtis, CEO of Flirtomatic believes that the i-phone layout actually works on an N95 and some other high end handsets. So, the feedback on the iPhone design will go towards making designs on other high end phones easier.

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Ajit Jaokar is the CEO of a London based publishing company futuretext focussing on mobility and Digital convergence. Ajit Jaokar also chairs Oxford University's next generation mobile applications panel and is working extensively with mobile web 2.0 i.e. the impact of web 2.0 on mobility and digital convergence. His book Mobile web 2.0 will be released in June 2006. He currently plays an advisory role to a number of mobile start-ups in the UK and Scandinavia and works with the governments and trade missions of a number of countries including South Korea, Ireland and the Faroe Islands. He is also a member of the Web 2.0 Working Group.

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