In April 2006, Susan Greenfield sponsored a debate ( More ) in the house of Lords based around the impact of the latest technologies on the way young people might think and learn differently from previous generations.

In her book The Quest for Identity in the 21st Century - ( book review she writes

The more I thought about it, the more fascinated I became with how we define ourselves and others, which in turn relates to how fulfilled we are as individuals

She goes on

In his book The Meaning of the 21st Century, James Martin argues that we shouldn't just ask what is going to happen, but how we are going to shape the future

This is interesting in that I believe people are perhaps starting to believe that fact - as Howard Rheingold says

What we make is up to us

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Alan Moore co-founded SMLXL and has consulted for a wide range of global brands as a creative usiness and brand strategist. He has worked on innovative projects for; Nokia, Telia Sonera, Red Bull, The Coca Cola Company, Hennes & Mauritz, Saab, NorthOne Television, TV2 Norway and TV2 Finland and Sony BMG. He is the co-author of the book Communities Dominate Brands.

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