Why the furniture of traditional advertising fails within a social media context
By Alan Moore on July 3rd, 2008 Via: Communities Dominate Brands
Dave Cushman at Faster future blogspot has put together a slide deck explaining the above principal
Nice one Dave and JMac adds his own contribution
All good stuff and of course this all comes down to communication based not upon Interruption but Engagement
As Bill Gates was quoted as saying
the first digital decade, centred on the keyboard and the mouse, is over. The second digital decade will be more focused on connecting people
Alan Moore co-founded SMLXL and has consulted for a wide range of global brands as a creative usiness and brand strategist. He has worked on innovative projects for; Nokia, Telia Sonera, Red Bull, The Coca Cola Company, Hennes & Mauritz, Saab, NorthOne Television, TV2 Norway and TV2 Finland and Sony BMG. He is the co-author of the book Communities Dominate Brands.