Got my copy of the IJMM and I must say it is very well done.

Designed to provide information on the mobile channel and its use for marketing, it includes 10 articles from academics, industry experts, thought leaders and global contributors. The fifth installment focuses on the development of a better understanding of the who, how and why of mobile marketing.

Featured articles include:

• A Five Point Measurement Framework for Mobile Advertising (this is based on our Mobile Advertising book coauthored with Joe Herzog and Victor Melfi)
• Understanding and Implementing Mobile Social Advertising
• Breaking Free from ‘Dotcom’ Thinking in a Mobile World
• Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation
• Mobile Research in Marketing: Design and Implementation Issues

IJMM is published twice a year so if you are interested in writing for the journal, let me know, Dec 08 issue is coming. More details here.

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Chetan is a recognized industry expert in strategy and implementation of wireless data and pervasive computing solutions. He has a strong background in developing and launching technologies, products, and solutions for the wireless Industry, including extensive experience in managing and delivering all phases of the product development cycle. Executives from leading wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space. Some of his clients include NTT DoCoMo, Disney, KTF, Sprint Nextel, AT&T Wireless, Cincinnati Bell, Reuters, Qualcomm, Reliance Infocomm, SAP, Merrill Lynch, American Express, Infospace, BEA, and HP. Please visit: Always On Real-Time Access for more details.

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