I heard of this via our friend Steve Epstein and this sounds like a pretty clever way to bring green values into daily life, and using location-based info of the phone.

The idea is that this new service, Carbon Diem, will monitor your movement. It then uses a clever algorithm to determine your method of movement and its impact to carbon. If you move walking speeds or bicycling speeds, you don't burn carbon. But if you move in say car speeds, lots of carbon. And I guess (I don't know) that it knows from the pattern, if you are in a train or bus (lots of regular stops, and obviously a regular route) and then calculates a smaller carbon footprint. And if your phone disappears at one airport and two hours later appears at another airport in a city a thousand kilometers away, it knows you've been burning some serious carbon in the jet you took...

Clever idea. Check it out at the Springwise site where the press release is featured. Thanks Steve!

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Tomi T Ahonen is a bestselling author and independent consultant in the emerging areas of next generation wireless who lectures at Oxford University and is seen annually at about 20 telecoms/IT conferences on six continents. His expertise includes the business, applications, services, partnering and marketing of wireless technologies. Tomi provides advanced wireless service marketing plan workshops and business case audits for operators/carriers; new service creation workshops; and value chain analysis for content providers and assists global media, IT and telecoms companies on their transitions to a digitally converged world.

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