The advertising arms race in social networks
The Stampede For Social Network Dollars Intensifies writes Diane Mermigas The race to monetize and leverage the power of social networks is turning into a stampede, as evidenced by Microsoft’s recently renewed efforts to acquire Facebook in the wake of…
Continue...Hollywood goes gaming
‘Gaming is now a bigger industry than cinema’ said Bobbie Johnson And now we find one of Hollywoods finest Steven Speilberg creating a game for the Wii On May 6 Steven Spielberg will release his first collaboration with game publisher…
Continue...Thinking Like an Economist Undermines Community
Says Stephen A Marglin Economists celebrate the market as a device for regulating human interaction without acknowledging that their enthusiasm depends on a set of half-truths: that individuals are autonomous, self-interested, and rational calculators with unlimited wants and that the…
Continue...Gin, Television, and Social Surplus in the World of Participatory Culture
Clay Shirky writes a very philosophical piece about culture/media and participation I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And…
Continue...Everything’s Not Lost: in the world of traditional media
Print media is struggling with a digital future and are Newspapers embracing the digital age? The New York Times once epitomised all that was great about American newspapers; now it symbolises its industry’s deep malaise. The Grey Lady’s circulation is…
Continue...TV advertising: moving the deck chairs on the titanic
I have been chatting to a few colleagues about metrics in relation to TV and I was pointed to Marketing in the era of accountability Which I would have thought should have been free but there you go. Anyway I…
Continue...The dotcom dinosaurs
Vic Keegan gives us a glimpse into the world of what comes next after the dotcom dinosaurs have ruled the planet for the last 20 years. Vic writes I don’t know whether wigix will be successful or, if it is,…
Continue...The data flow wars
Way back in 2003 Tomi and I started working on a project called Communities Dominate Brands - today the very things that wrote about have become - well mainstream. Its a crowded house these days. So - here’s another road-sign…
Continue...Gutenberg and Flow
So I posted about Flow and then Gutenberg Of course Gutenberg was the first to unleash the flow of knowledge, ideas and communication. Today the projection looks like this The unleashing of such data flows are the equivalent to Gutenberg…
Continue...Opening the doors of the modern age
Johannes Gutenberg was indeed the key to opening the door of the modern age. I watched a programme last night presented by Stephen Fry taking us through the story of printing and its father Johannes Gutenberg. Stephen Fry asks why…
Continue...Flow
I was speaking to a good friend of mine earlier this week about the concept of FLOW It is one of the principles of Engagement Adam asked me where I had got to with the idea of flow - ?…
Continue...The Age of Unreason in the Age of Networks
I came across this today A book and idea which requires some reflection anti-rational government is not the product of a Machiavellian plot by “Washington” but is the inevitable result of “an overarching crisis of memory and knowledge” that has…
Continue...Mash-ups for the masses: Storming the bastille 2008
Intel wants to make the whole Web editable, just like a single Wikipedia page. The chip giant on Tuesday will make a beta available of Intel Mash Maker , a free browser extension that allows users to modify Web pages…
Continue...Advertising - social media - google and myspace
How google screwed up the myspace deal proclaims Wired. Lots of smart people are trying to figure out how to monetize social networks. It’s no easy feat: Even if millions of people log on to Facebook twice a day, they…
Continue...On the origin of Social Media and Advertising
Read it here Though Mark Selby speaking at Forum Oxford today says its not UGC - It is in fact Collaborative Social Media and I buy that. UGC - for advertisers USER read CONSUMER - faceless and nameless. This will…
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