Chetan Sharma, Joe Herzog and Victor Melfi have written a fantastic book on Mobile Advertising – which I highly recommend. If you have known Chetan Sharma (and I have had the privilege of knowing him now for a few years), his hallmark is the extraordinary level of detail he covers both in his blogs and his books. This book keeps up with that tradition.

Here are the top 10 reasons why you should read and buy this book

a) Global coverage covering Europe, North America, Asia etc
b) Lots of data and statistics
c) Realistic viewpoint (no hype – which exists a lot in this space)
d) An emphasis on both technology and business
e) Detailed case studies
f) Tackling the ‘free’ issue i.e. ad funded models
g) Covers both operator and non operator perspective
h) Almost 400 pages!
i) Excellent index
j) The five point framework with a model for ROA (return on advertisement)

For those interested, first chapter is available for download - http://www.chetansharma.com/Mobile_Advertising_Chapter_01.pdf
along with full TOC - http://www.chetansharma.com/Mobile%20Advertising%20Full%20TOC.pdf and Foreword - http://www.chetansharma.com/Mobile_Advertising_Foreword.pdf

Our thoughts and prayers go out to the people of China and especially sad to see that potentially 900 students may have died from one school

This is truly amazing and a reflection of the Long Tail in action. How techno band toppled Madonna

>>>
Commercial dance is a very overlooked genre,” Mr Cadman says. “It’s quite sad really. The Clubland TV channel is doing fantastically well, it’s one of the biggest music channels on Sky.

“It’s all upbeat commercial dance, and I think a lot of people want that, and not necessarily when they’re in a club.”

Their customers are the tens of thousands of people who can be found at nightclubs in towns and suburbs every weekend, he says.

“The clubs that hit the headlines tend to be the named clubs - everyone knows of Cream and Gatecrasher, but what people don’t tend to talk about is the club on every street corner.

“It might be a Ritzy or Ikon or Oceana. There are so many of these clubs and they’re in every suburban centre. If you take Manchester, it might be the outlying areas - Oldham, Bolton, Stockport.

We’ve heard it called chav music, council house music…

Mobile phones that use Bluetooth to bring Facebook alerts to the street .. very interesting.

Aka-Aki site

I am revamping the opengardens blogroll. Happy to add any good blogs or recommendations. The OpenGardens blog is ranked at 7 out of 10 at google page rank - so will do good for your google ratings.

I am also looking to link to blogs from all over the world based on criteria below especially from India, Chinese language/Japanese/Korean/German language/Spanish language and europe even if they are not in English

Criteria
The blog must be mobile /wireless/web 2.0/Enterprise 2.0 related
It must have good content
It must be consistent ie not an ocassional post in a month
I especailly welcome global blogs (even if they are not in English)

kind rgds
Ajit

From arstechnica

“Our goal is to act less like a traditional manufacturer, and more like an internet company,” Kallasvuo told his shareholders. “Companies such as Apple, Google, and Microsoft are not our traditional competitors, but they are major forces that must be reckoned with. Make no mistake: We are taking on these challenges seriously and aggressively.”

“When we look at it with the eyes we have now, when regarding pedestrian navigation, map services, digital maps, we are even more excited about the opportunities than when making the decision” to buy Navteq, said Kallasvuo.

Absolutely agree! Very few companies in the existing Telco space are going to dominate the world where the Mobile Internet is the dominant player and Nokia is one of them in my view..

For that matter .. very few existing Telecoms companies are going to survive in my view and there is a lot to be learned form Nokia

Watched this song more times than I can remember. Enjoy!

Fascinating stuff from David Cushman’s blog ..

The mobile part in this mix? Well it interested me that Tim revealed Robbie Williams had made five times as much money from his deal with T-mobile Sony Ericsson in one year than he had from his record label. He made most of all from touring (the because effect in full effect!)

Interesting also that Sony Ericsson spent six times as much promoting Robbie’s latest album in Australia than EMI did.

Carnival of the Mobilists #122 at Xellular Identity. have a read if you have not done so already ..

Tony Fish is putting on Being-Digital and it could be the digital event of the summer, covering the mashup of applications and services on the web, mobile and TV.

10th June BAFTA, Piccadilly, London. http://www.being-digital.com/

From their conference media/promotional details

>>>
They have already confirmed many of the best digital executives, entrepreneurs and investors in the UK. The reason that senior people are willing to give their time is that there is a need to discuss & debate the 7 core themes; social, search, advertising, identity, content, location & retail, and understand the implications on investment and cash.

It looks like there will be 30 or so cutting-edge demo companies providing both 1 minute pitches when relevant to a theme and working demos of their products & services. There may be room for one or two more.

TechCrunch UK is running a competition starting on the 11th June for the best Being-Digital Demo Pitch (1 min on stage). The winner will receive free hardware and consultancy from SUN Microsystems and ideas.org (the digital strategy, design and development agency).

130 professional have already registered, they have a capacity limit of 200 on a first paid basis. The event will sell out and you can pay £250 this week or £325 next week.

To register and pay please click here. http://www.mashupevent.com/node/436/register?destination=node/436/register

<<<

Admob, the industry’s favourite poster child for mobile advertising introduces another cool product as they launched their Mobile analytics product last week. conceptually, this is similar to Google analytics on the Web .. and Admob’s vast experience on the Mobile Web makes this an interesting product .. You can read more about it on the Admob blog

AdMob Analytics is accepting limited private beta sign ups at the following link: Admob mobile analytics .

Adobe has made some very interesting announcements recently. My friend Simeon has a good blog on these developments Adobe’s Open Screen Project Indicates Strategy Alignment

I last met Simeon at Barcelona in 2007 at Mobile World Congress when I was speaking there, and we had a lengthy discussion about Adobe. I remember Sim was optimistic about Adobe/Flash Lite then - but I was not.

My point has always been - on the Mobile web Adobe is not doing what it did on the web(and which made Adobe successful on the web in the first place) i.e. on the Web - it gives the client for free and charges money for the tools. On mobile, it charges a lot of money for the client(at least it did so prior to this announcement). In private discussions I had with Operators and device manufacturers, this had always been a problem for them - thereby slowing uptake of FlashLite.

I know you could argue that the client was not free in the case of FOMA in Japan - but Japan already had a vibrant mobile data industry in the form of imode prior to FOMA(so the FOMA - flashlite was a lesser risk)

However that has changed

The client is now free. That fact along with other changes makes adobe / Flash Lite a much more interesting proposition to watch now on

Its also nice to see Gary Kovacs take on a key new role .. And from my brief interactions with Gary – this is a good move for Adobe with Gary heading mobile developments

Certainly one to watch

I have worked with Khamish on a few projects before and now that he is completing his PhD he is looking for a position. If you are interested in speaking to him, please contact him on the email below

Khamish Malhotra
M.Sc, B.Eng, Dip.Eng, CCNA, MIET, MIAENG

Khamish Malhotra is a research scholar at Faculty of Advanced Technology, University of Glamorgan. He has a Dip. Eng in Medical Electronics from Pusa Polytechnic (1996), a B.Eng in Electronics Engineering from Nagpur Univ. (1999), an M.Sc in Computing and Performance Engineering from University of Bradford (2003). He is currently writing-up for his PhD (Embedded Mobile Internet Technologies for Remote Patient Monitoring Applications) at the Faculty of Advanced Technology, University of Glamorgan. He has got publications on his name in various telecommunication conferences and magazines. He has worked as a part-time lecturer at Faculty of Advanced Technology, University of Glamorgan. . He is currently a member of Institution of Engineering and Technology and International Association of Engineers. He has over 5 years of Information and Communications technology experience gained with leading companies in India and UK.

His areas of research are Mobile related Healthcare, Wireless Remote Monitoring, Performance Modelling and Evaluation, Use of Multimedia over Mobile Networks, Mobile Computing and Network Security.

Please contact Khamish at khamishm at gmail.com

I missed this one .. Read write web is five years old . A great achievement on behalf of Richard Mc Manus and team! If you dont follow this blog - you should!

Bob Geller SVP of fusionpr is one of the savviest PR people I know and who understands new media, blogging and social software.

So, it was a pleasure to be interviewed by Bob for his blog Flacksrevenge. You can see the interview HERE